USA Network Launches Social Game #HashtagKiller

Posted on October 5, 2011 by Marissa McNaughton | 4 Comments

Social TV: USA's 'Psych' Promoted with Social Gaming

Social elements figured prominently in the launch of many television shows this fall, and now the USA Network is going further by launching #HashTagKiller, an ‘interactive social media mystery game’ to go along with the hit show ‘Psych’. The goal? To provide a new outlet for engaging Psych’s highly active social media fans – the show’s Facebook page already has nearly 2 million ‘likes’. Read →

Posted in: Blog, Social Media Campaigns, Social Media Case Studies

Tags: Facebook, Psych, social gaming, social media, social media campaign, social TV, social TV campaign, television, Twitter, USA

USA Network Integrates Character Chatter On Facebook

Posted on September 15, 2011 by Marissa McNaughton | 2 Comments

USA Network is moving a step further into its social media efforts, by integrating an already popular feature – the Character Chatter platform – with Facebook. This new social media feature premiered with a live chat featuring Callie Thorne, star of Necessary Roughness, during that show’s season finale Wednesday night. Read →

Posted in: Social Media Campaigns

Tags: Bruce Campbell, Burn Notice, cable network, Callie Thorne, Character Chatter, Chris Gorham, Covert Affairs, Facebook, Facebook integration, Necessary Roughness, Psych, social media, social media campaign, social media marketing, social media platforms, social network, social TV, USA, USA Network

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