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Successful Seasonal Use of Twitter byTurbo Tax

Tax time comes but once a year and for accountants and tax software makers like Intuit’s TurboTax, it’s make or break time. That’s why this past tax season, Turbo Tax ramped up its social media efforts on Twitter to match customer demands of the season. Besides improving customer relations, it also helps retain customers, according [...] Read →

Southwest Airlines Bumps the Wrong Passenger, DiscoversTwitter PR Mess

On Saturday, the crew of a Southwest Airlines flight between the California cities of Oakland and Burbank asked a passenger to leave the plane before takeoff because it deemed him too overweight to fly. Unfortunately, that passenger happened to be Clerks and Chasing Amy director Kevin Smith, who has more than 1.5 million Twitter followers [...] Read →

I like what Google did and I like how they did it.

Google China -- google.cn

What they did. What Google did, telling China where to get off, marks a geopolitical epoch: I can’t think of another example of a commercial entity risking it’s commercial interests to stand against tyranny. Read →

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