In March, GetGlue.com partnered with Entertainment Weekly to award EW-branded stickers when they checked in any items on that week’s EW Must List of editor’s picks. According to EW.com director of business operations Seth Silverstein, the brand’s “Must List” sticker has been unlocked over 60,000 times, with a total estimated impression count well into the millions. Read →
According to a report in min, Microsoft says it now has printed 2 billion Tags (their proprietary mobile bar code technology, like QR codes but different) in various magazines, with 1 billion of those coming in just the last four months. The Microsoft tag has appeared in over 100 million magazine issues. The August issue of Allure [...] Read →
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →