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Survey: Young Adults Twice as Likely to Trust Brands Online

Canadians Prefer Traditional Media Over Social Media When Making Purchase Decision

A recent study from the Canadian Council of Public Relations (CCPRF) examined popular sources – including social media, blogs, company websites, and traditional media – that Canadians rely on when looking to purchase a product or service. While the majority of Canadians prefer traditional media sources when seeking product information, the results clearly indicate a “significant generational gap” in the use of social media for purchase research. Read →

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