A recent study examined how the presence of the Facebook “Like” button and Twitter symbol might affect online purchase decisions. The results indicate that these icons do have a significant impact on the decision to buy — a decision that varies depending on the type of product, and whether consumers would want to share that purchase information with their social network. Read →
A recent study from the Canadian Council of Public Relations (CCPRF) examined popular sources – including social media, blogs, company websites, and traditional media – that Canadians rely on when looking to purchase a product or service. While the majority of Canadians prefer traditional media sources when seeking product information, the results clearly indicate a “significant generational gap” in the use of social media for purchase research. Read →
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