Tag Archives: QR code

QR Code Campaign Lets Fans “Track” Their Budweiser

A new campaign from Budweiser utilizes QR code technology to urge consumers to trace their beer’s history.  The “Track Your Bud” campaign incorporates QR codes on Budweiser product packaging – rather than print ads – to engage fans.

Budweiser's "Track Your Bud" QR code campaignConsumers can scan the QR code on Budweiser packaging (via smartphone) and download the free “Track Your Bud” app, or visit TrackYourBud.com.  Then, consumers enter the “Born on Date” on their beer bottle or can, and are taken on a guided tour of the beer’s creation by the Budweiser brew master – in one of Budweiser’s 12 U.S. breweries – that made that specific beer.

The mobile app also integrates with Facebook to connect Budweiser drinkers nationwide. According to Digiday, app users are exposed to branded Budweiser video content and can collect badges from each U.S. brewery.

Rob McCarthy, vice president of Budweiser, says the brand wants “to share its story with its customers,” as reported by the QR Code Press.  QR code technology enables Budweiser to show “the pride, passion and craftsmanship at our breweries that’s been the backbone of Budweiser for generations.” McCarthy told Digiday that “We’ve been talking about the quality of our beers forever. Adding a social element makes it more personal, iterative and customized.”

According to Marketing Vox, “QR code-based campaigns that incorporate packaging are rare enough to turn heads.”  Print ads are still the most common place to find QR campaigns; use of QR codes in print ads rose from 0.9% in January 2011 to 7% in January 2012.

Is your brand using QR codes?  Do you think this content will entice Budweiser drinkers to scan, download the app, and engage with the brand?

Over 20 Million Americans Scanned A QR Code In October

New data from comScore averages QR code use over a three month period ending in October 2011, and reveals that over 20 million mobile phone owners in the U.S. used their device to scan a QR code.

Where are mobile users scanning these codes?

  • 59% – a significant majority – scanned a QR code from home
  • 44% did so from a retail store
  • nearly 27% % did so from a grocery store
  • 21% scanned a QR code while at work
  • 11% scanned a QR code outside or on public transportation
  • almost 10% scanned a QR code while in a restaurant

20 Million Americans Scanned a QR Code in October via comScore

QR codes seem to be here to stay – will marketers adjust campaigns based on where users are tapping into these codes?