Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. The brand is targeting a younger demographic with this mobile, social media oriented experience. Read →
Blippar, the augmented reality app that lets you overlay digital information on real-world images, is coming to the U.S. market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. Read →
New research from Chadwick Martin Bailey looks at why customers scan QR codes and what they expect once they do so. According to the study, half of smartphone users have scanned a QR code at least once. Read →
Aiming to “connect the real, traditional world with Toyota’s digital world,” Toyota launched a campaign for the 2012 Corolla back in May 2011, targeting an Asian-American audience. The campaign was based on the US introduction of “computer-generated pop star” Hatsune Miku, but also had a strong focus on mobile content with QR codes and augmented reality to drive traffic to Toyota’s website. Read →
4EWQ47X3WA5C Maintaining its place at the forefront of interactive campaigns, Pepsi is sporting new packaging to support the launch of highly anticipated reality TV show “The X Factor” with Simon Cowell. As lead sponsor of the show, Pepsi is rolling out three hundred million cases that combine Pepsi and X-Factor branding, and a contest involving mobile photo-sharing. Read →
Recent data from eMarketer measures current and projected growth of mobile coupon use in the US. Mobile coupon users will nearly double between now and 2013, and use will rise even more dramatically among smartphone owners. Read →
Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →
If you were at #RLTM Realtime NY 11 on Monday, you may have participated in a The Halo Group’s “Realtime Marketing Reality Check” survey. The survey focuses on how rapidly companies are adopting emerging technologies. The survey itself was conducted via an emerging technology, with #RLTM attendees snapping a QR code to participate. 40% of respondents say they plan to create marketing campaigns around QR codes, shortcodes or other forms of mobile marketing. Read →
We have news for you. People want to be friends with people. They don’t want to be friends with brands. Not even yours. Your customers want you to do what you’re in business to do: create real-life, realtime value. Read →
New data from 3GVision reveals that mobile barcode use worldwide is “on a path of exponential growth” with a 62% growth rate from Q4 2010 to Q1 2011. Barcode usage in the U.S. grew 182% from Q4 of 2010 to Q1 of 2011, and grew 630% year-over-year. Read →
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