QR codes are starting to gain some serious attention as a newer form of mobile marketing. A survey from MGH reveals that 32% of smartphone users have used QR codes already, as reported by MarketingProfs. An impressive 70% of smartphone users are interested in using QR codes – either for the first time or again – and a whopping 72% of smartphone users said they would be likely to recall an ad using a QR code. Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
According to a report in min, Microsoft says it now has printed 2 billion Tags (their proprietary mobile bar code technology, like QR codes but different) in various magazines, with 1 billion of those coming in just the last four months. The Microsoft tag has appeared in over 100 million magazine issues. The August issue of Allure [...] Read →
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