Social media platforms are used by 66% of the U.S. online adult population. Of those adults, nearly two-thirds say that staying in touch with friends and family is a “major reason” for using these platforms, according to new data from the Pew Internet & American Life Project. Half of them list reconnecting with old friends as a major reason to use Facebook, Twitter, LinkedIn, or other social media networks. Read →
The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users. The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say [...] Read →
A recent research report by eMarketer and Morpace found that a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer. Fan pages are used by 41% of US Facebook users to display their favorite products. 37% of people joined a fan page due to coupons and discounts. [...] Read →
Pablo Palatnik has published an analysis of Twitter traffic and demographics based on Quantcast data on is blog, PalatnikFactor.com. It shows US traffic to twitter.com peaking at 29.2 m on July 18, and averaging 23.6 m over the 6 months ending December 31. Read →