When companies first began using social media to connect with customers, most large corporations viewed it as a marketing tool that needed to be tightly controlled from headquarters. Lately, however, many companies—with retailers leading the way–are beginning to trust their far-flung troops with the power to speak for the brand on social media, including big names like REI, Whole Foods, Radio Shack and more. Read →
Radio Shack, Unilever, Country Music Television and Zuji Australia are some of the more than 600 companies that Twitter says it has partnered with in its rapidly growing advertising business. In a recent report for eMarketer, social media analyst Kimberly Maul examine how those four brands fared with some of their test marketing efforts. Read →
We have news for you. People want to be friends with people. They don’t want to be friends with brands. Not even yours. Your customers want you to do what you’re in business to do: create real-life, realtime value. Read →
Radio Shack was scheduled to end a month-long Foursquare promotion yesterday, but instead has chosen to extend the campaign through June. Why is a major national retail chain so smitten with their Foursquare initiative, and has it produced measurable success? At the Ad Age Digital Conference last week, Radio Shack CMO Lee Applbaum said that Foursquare users at Radio Shack were generally spending 3.5 times more than non-Foursquare users. Read →
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