JetBlue has a new realtime trick up its sleeve: a live, online game show entitled “JetBlue Getaways Presents Get Away With It.” The game show is the centerpiece of JetBlue Airways new advertising campaign for the airline’s vacation package travel service, JetBlue Getaways. Read →
If you think social media is about being friends with your customers or winning more followers, you’re missing the point. The social graph is the conduit that allows brands to create real business value, rather than the value itself. With the rise of social, mobile, geolocation and realtime services, brands have a massive opportunity to solve the two age-old problems of advertising:
1. How do you get a customer’s attention when they don’t really want to be interrupted?
2. How do you get the right message in front of the right customer at the right time? Read →