While many brands are still struggling with some of the most basic tenets of social media marketing, some have made the leap to engage in realtime marketing–connecting customer actions or cultural moments to their brands in realtime. In the case of Pepsi, that leap was made more than a year ago–but the presentation that PepsiCo Head of Digital Shiv Singh delivered at Realtime NY on June 6, 2011 still feels cutting-edge and exciting one year later. Read →
Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →
Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle.
Check out scenes from #RLTM Realtime NY 11, June 6, 2011 at B.B. King’s NYC – a full-day immersion in the mobile, social and realtime web – compiled by Pattie Simone of WomenCentric.net. Read →
One of our favorite things to do is to read through the tweets from our Realtime Conference attendees. We find that they do a remarkable job of capturing the key take-aways from each of the sessions. In the coming days, we’ll be publishing a series of posts that highlight the Best of the Backchannel from #RLTM NY, along with any other materials (slides, links to other articles) that will help you explore more of that session. Enjoy! Read →