It’s summer, and according to Pepsi’s latest campaign, “Summer Time is Pepsi Time.” Pepsi launched the Foursquare element of this campaign over July 4th weekend, with a national TV spot encouraging viewers to follow Pepsi on Foursquare and “unlock summer fun.” According to MediaPost, this is the first major CPG brand to put Foursquare in a national TV commercial, and the first time Pepsi will offer a global Foursquare badge. Read →
Part 4 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Future of the Realtime Brand,” presented by Shiv Singh, Head of Digital, PepsiCo Beverages. Read →
People are posting some great stories and coverage of Monday’s #RLTM Realtime Conference. We are collecting them in this blog post as we find them, and will keep updating this post as we find more! Last Updated: July 6, 2011. Read →
On March 28, Kraft ran a series of TV ads that incorporated tweets, with the ads airing on the same day the tweets were sent. The spots ran during TBS’s late-night talk shows “Conan” and “Lopez Tonight,” and the same marketing sequence was repeated the following day and night. The campaign was created by agency Crispin Porter + Bogusky, who produced 10 commercials in two days. Kraft called the initiative “Mac & Cheese TV,” and has posted the spots to its YouTube channel. But did the company use all the right ingredients to generate as much buzz and engage its fans as broadly as it could have? Read →
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