How should a brand react during a social media crisis? There’s no ‘one’ right answer, but repeatedly deleting Facebook comments from fans (and others) got Chapstick into some seriously hot water this week. Read →
Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital. Read →
Part 15 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Brand From 30,000 Feet,” presented by Allison Ausband, Vice President, Reservation Sales and Customer Care, Delta Air Lines. Read →
Part 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe. Read →
Part 12 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Hashtag Battles And Other Realtime Plays That Score” with Michael DiLorenzo, The NHL’s Senior Director of Social Media Marketing and Strategy. Read →
Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org, who describes how DonorsChoose.org’s Facebook integration drove $100M in donations. Read →
Check out scenes from #RLTM Realtime NY 11, June 6, 2011 at B.B. King’s NYC – a full-day immersion in the mobile, social and realtime web – compiled by Pattie Simone of WomenCentric.net. Read →
Part 7 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the workshop “How to Curate Content on Twitter for Thought Leadership,” which was led by Blogbrevity’s Idea Designer & Digital Consultant Angela Dunn (@blogbrevity). Read →
One of our favorite things to do is to read through the tweets from our Realtime Conference attendees. We find that they do a remarkable job of capturing the key take-aways from each of the sessions. In the coming days, we’ll be publishing a series of posts that highlight the Best of the Backchannel from #RLTM NY, along with any other materials (slides, links to other articles) that will help you explore more of that session. Enjoy! Read →
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 in the afternoon: Rick Wion, Ginny Cooper, Michael DiLorenzo, Daniel Gallant, Frank Speiser, Allison Ausband and Jason Harty. Read →
