While many brands are still struggling with some of the most basic tenets of social media marketing, some have made the leap to engage in realtime marketing–connecting customer actions or cultural moments to their brands in realtime. In the case of Pepsi, that leap was made more than a year ago–but the presentation that PepsiCo Head of Digital Shiv Singh delivered at Realtime NY on June 6, 2011 still feels cutting-edge and exciting one year later. Read →
Part 8 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture ideas from the panel titled “CSR and Social Media: The Business Case for Taking a Stand,” with Fenton Senior Vice President Susan McPherson, Yahoo! Director, Business & Human Rights Program Ebele Okobi-Harris, and moderated by Other Than That Founder Cathy Brooks. Special thanks also to Hardee’s Public Relations and Social Media Manager Jenna Petroff, a member of the #RLTM NY audience who agreed to join the panel for an impromptu discussion of her response to the Joplin tornados. Read →
Part 2 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our morning panel, “Listen Up! Turning Conversations into Business Opportunities,” with panelists Randall Brown, Gatorade’s Director of Digital Engagement, Jeff Cole, Kellogg’s Senior Manager Global Social Media Operations, Frank Eliason, Citibank’s SVP of Social Media, and Victoria Harres, PR Newswire’s Director Audience Development. The panel was moderated by Stephen D. Rappaport, Knowledge Solutions Director, ARF. Read →
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 from 8:00 am until the lunch break: Laura Fitton, Tamara Mendelsohn, Shiv Singh, Bill Brister and Jesse Engle. Read →
One of the many cool things that will happen at #RLTM Realtime NY on June 6: the launch of Ajit Jaokar’s new book, Meditation in the Age of Facebook and Twitter. Jaokar defines meditation as the sense of presence and focus required to achieve seemingly-impossible things. Landing a plane on the Hudson, for example. His main thesis is that we are entering an era where meditation is two-sided: involving both a traditional disconnection from the external world–and a simultaneous connection to an exponentially increasing number of inputs via the growth and spread of technology-based networks. To anyone who has been awe-struck by the incredible power of tools like Twitter to instantly connect you to the experience of millions of other people in realtime, this is an intriguing idea. Read →
The bottom-line reason you should register now to be at our Realtime NY 11 event on June 6 is because we never forget that you need to deliver business value, and so we pack the day full of 10 hours of case studies and panel discussions with speakers who are actually in the trenches, leading social media and realtime business strategies for their organizations. And if you come to Realtime NY and you don’t learn something new, just stop by the reg desk and let us know you want a refund. No questions asked. Read →
When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania. The idea was simple: to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways. Read →
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