Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Read →
Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a marketing stunt sponsored by energy drink Red Bull. Millions viewed the event live on YouTube, and thousands more commented on various forms of social media during and after the jump, creating a huge amount of buzz for Red Bull. Read →
A recent eMarketer analysis of Facebook Fan Pages found significant growth in the number of Facebook fans for some major brands between August and November of 2010. We checked the most recent numbers for the top 10 brands, and found that this growth has continued. Since November, YouTube has added another 3 million fans reach 26.5 [...] Read →
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