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Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral traffic

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Read →

Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year

Tumblr has fastest growing revenue per visit

Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. A new study from Adobe reveals a record-setting fourth quarter 0f 2013 in terms of revenue from social media visitors, and Tumblr’s growth rate was the highest among all social media networks. Read →

Pinterest’s Referrals To Facebook Rose 57% in November

Pinterest Referrals To Facebook Grow 57% in November

A recent report by Compete looked at the top referral sites to Facebook – by growth – in November 2011. While holiday shopping season ensured that retailers dominated the list, smaller social media sites – Meebo and Pinterest – also saw a significant jump in referrals to Facebook. In addition, the study showed that larger social media are referring traffic back to smaller sites: traffic to Pinterest from much larger Twitter grew nearly 50% in November 2011. Read →

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