Media Logic has released a study looking at the social media strategies deployed by 100 national retailers in the United States (exclusive of the food and beverage sector) and concludes that the days of “nice-to-fool-around-with” are over. Total visitors to social sites now rival physical retail traffic. A year ago, only Victoria’s Secret and its [...] Read →
In this clip Laura moves on to more advanced topics for businesses getting started on Twitter, including how to gather audience, research markets, create compelling content and measure success. Read →
UPDATE: With our redesign in January 2010, Social Media Statistics has become a category on Social Media at Work, with posts for each new study we find. You can see all social media research posts by clicking on the link to that category, and you can follow @TWTRSTATS to see tweets about the latest social [...] Read →
InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good. The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially Read →
35% of US adults now have social network profiles, up from 8% in 2005. That’s still a smaller proportion that the 65% of teens — but a larger number overall. The just-released the results of the Pew Internet & American Life Project’s December 2008 tracking survey shows that the use of social media still skews [...] Read →
Check out the TechCrunch article on the latest Facebook stats. Some quick highlights: 140 million active users 70 percent outside the U.S. Only half are in college the fastest-growing demographic is 25 years and older 52,000 apps 660,000 developers Read →
Research firm eMarketer released new forecasts for social network ad spending this week. The figures are more conservative than the company’s May forecasts, with total ad spending in 2008 to reach $1.2 billion, projected to grow 10% to $1.3 billion next year. eMarketer attributes the lower-than-previous projections to Read →
Forrester Analyst Jeremiah Owyang wrote a post collecting social networking stats over at his Web Strategy blog, and it has become a pretty good collection of the latest-available statistics on social media traffic and usage patterns. I’d recommend checking out the full post, in which he details all of his sources and also links to [...] Read →
IDC released a new report, U.S. Consumer Online Attitudes Survey Results Part III, that “examines [Social Networking Services] audience reach compared to mainstream services, such as Google and Yahoo!, the demographics of SNS users, and consumer tolerance for SNS advertising compared to online advertising in general.” The highlight of their press release (titled “Social Network [...] Read →
AdAge reports on the first public study of LinkedIn members, conducted by Anderson Analytics (who have helpfully posted a link to a non-firewalled PDF of the AdAge article) and text mining company SPSS. The researchers surveyed a random sample of 800 members with a 10-minute online questionnaire. Their results confirm that LinkedIn members are relatively [...] Read →