Tax Day is filled with a lot of fear, frustration, and (possibly) relief for many Americans. Social marketers–especially restaurant chains–are taking advantage of the tax season’s finale by offering freebies to consumers, often in exchange for “likes” on a brand’s Facebook page. Read →
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning product with an “enthusiastic following.” The McRib is back nationwide until November 14. According to Rick Wion, McDonald’s director of social media, “McDonald’s has used gaming as part of campaigns for a few years now and we always see lots of positive feedback and strong engagement from our customers.” Read →
Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
Restaurant use of location-based services for advertising is expected to ‘explode’ in 2011, according to a new report by Packaged Facts, as check-in services such as Foursquare, Gowalla, Facebook Places, and Twitter geolocation continue to grow. The report shows that having a significant Facebook presence allows restaurant brands to connect with consumers and build a large [...] Read →
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