Social media has leveled the playing field for marketers at businesses of all size to connect directly with customers. And small, local businesses are seeing the benefits. According to Dan Levy, Director of Small Business at Facebook, there are now more than 2 billion connections between local businesses and people on the platform. The scale of the network that local businesses have built is astounding. Read →
To promote its new Flatbread Grilled Chicken sandwich, Wendy’s is engaging consumers with an interactive mobile and social campaign, as well as advertising on Twitter. Customers tweet a photo of the new sandwich to @Wendys with #twEATfor1K and become eligible to win $1,000, with a new drawing each day. Read →
Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. The brand is targeting a younger demographic with this mobile, social media oriented experience. Read →
Check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. Read →
Restaurant chain P.F. Chang’s spent $25,000 to advertise a Lunar New Year promotion this winter, and the results from mobile Twitter users were “staggering.” The brand displayed sponsored tweets promoting dining rewards to Twitter users searching for terms such as “Chinese New Year,” on their mobile phones or their personal computers. In the first four days of the campaign, approximately 1 million people clicked through or engaged with the posts via retweet or reply; of those, roughly 70% did so from mobile devices. Read →
New Yorkers walking down 6th Avenue or riding the 6 subway line may have been baffled at first by recent mysterious ads for @GirlBehindSix, which described it as a “140-character game show.” But that simple promotion, plus a one-day Promoted Trend on Twitter, generated 33,000 followers for @GirlBehindSix, which was a front for the promotion of a new burger at the Wendy’s fast-food restaurant chain. Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
For its light-hearted Tweets over the years, Naked Pizza has always been one of our favorite foodies to follow. The New Orleans-based chain known for its all-natural ingredients has achieved striking results from its social media strategy, including prompting around 8,000 investment inquiries. Read →
Part 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe. Read →
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