New Yorkers walking down 6th Avenue or riding the 6 subway line may have been baffled at first by recent mysterious ads for @GirlBehindSix, which described it as a “140-character game show.” But that simple promotion, plus a one-day Promoted Trend on Twitter, generated 33,000 followers for @GirlBehindSix, which was a front for the promotion of a new burger at the Wendy’s fast-food restaurant chain. Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
For its light-hearted Tweets over the years, Naked Pizza has always been one of our favorite foodies to follow. The New Orleans-based chain known for its all-natural ingredients has achieved striking results from its social media strategy, including prompting around 8,000 investment inquiries. Read →
Part 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe. Read →
Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →
When a killer tornado hit Joplin, Missouri last month, Jenna Petroff found out about it via Twitter. The Public Relations & Social Media Manager for the Hardee’s chain of restaurants had been holed up working in her St. Louis office and was off the grid to avoid interruptions until she logged onto Twitter.
What really caught her attention was a tweet searching for information about a missing young man who worked at a Hardee’s restaurant in Joplin. Seeing that and learning from Twitter and other sources about the destruction, Petroff and others at Hardee leapt into action. Read →
One in 4 shopping-related online comments are posted via a mobile device while consumers are in a store. Of those, the most frequent topic relates to the consumer’s interaction with staff, according to a new study released by social media intelligence vendor ListenLogic, who studied analyzed 16,500 public online and social consumer conversations across the retail and restaurant industries posted during Q1 2011. Read →
McDonald’s has a new espresso-based drink called Caramel Mocha and plans to introduce it by holding a Twitter-based scavenger hunt in nine cities beginning November 16. The first person to find a hidden giant McCafe coffee cup in each city wins a year’s worth of free McCafe beverages. The next 100 people in each city [...] Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →