When it comes to managing a brand’s presence both online and in the brick-and-mortar world, review sites — and a brand’s response to those reviews – can have tremendous implications on businesses large and small. So how should brands respond to a negative review? Read →
Tax Day is filled with a lot of fear, frustration, and (possibly) relief for many Americans. Social marketers–especially restaurant chains–are taking advantage of the tax season’s finale by offering freebies to consumers, often in exchange for “likes” on a brand’s Facebook page. Read →
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning product with an “enthusiastic following.” The McRib is back nationwide until November 14. According to Rick Wion, McDonald’s director of social media, “McDonald’s has used gaming as part of campaigns for a few years now and we always see lots of positive feedback and strong engagement from our customers.” Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Restaurant use of location-based services for advertising is expected to ‘explode’ in 2011, according to a new report by Packaged Facts, as check-in services such as Foursquare, Gowalla, Facebook Places, and Twitter geolocation continue to grow. The report shows that having a significant Facebook presence allows restaurant brands to connect with consumers and build a large [...] Read →
According to a November 2010 survey 1,300 restaurant owners, managers and caterers conducted by MustHaveMenus, a provider of restaurant menu templates, “nearly half of respondents do not use social media to attract customers to their eateries.” Among the findings: Read →
On Friday, November 5, 2011, McDonalds purchased a “Promoted Trend” on Twitter. Promoted Trends, which reportedly cost as much as $100,000, let you sponsor a “trending topic” that appears on Twitter.com. The Promoted Trend appears at the top of the trending topics list, with a yellow label next to it indicating that it is “Promoted.” [...] Read →
15miles, the local, mobile and social marketing division of TMP Directional Marketing (TMPDM), has released its fourth annual Local Search Usage Study, conducted by comScore in July 2010, based on data from 4,000 online surveys together with observed behaviors of one million consumers who agreed to have their online searches tracked anonymously. The report underscores the [...] Read →
A recent research report by eMarketer and Morpace found that a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer. Fan pages are used by 41% of US Facebook users to display their favorite products. 37% of people joined a fan page due to coupons and discounts. [...] Read →
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