Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. Read →
If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. Read →
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Read →
Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Read →
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. The digital campaign is reaching beyond Burberry’s website to Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Read →
Indian retail brand Shoppers Stop recently launched a Twitter hashtag contest with a “tweet store” microsite in India that generated more than 22,500 tweets for the store. Based entirely on chance, the contest was designed to engage consumers on Twitter with the opportunity to win a series of fun prizes in realtime. Read →
Online retail sales from mobile devices have doubled in the last year, increasing from 5.5% in December 2010 to 11% in December 2011, according to IBM. And the rate of growth has remained steady through the first quarter of 2012, increasing to 13.3% from 7% last year. A whopping 79% of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Read →
Today Walgreens launched a new, exclusive mobile coupon program with Foursquare. The campaign will deliver instant savings directly to customers checking in (via Foursquare) at any Walgreens location nationwide. Walgreens – which claims the largest Foursquare following in the US for a retailer – is the first and only retailer (so far) to launch this kind of partnership. Read →
Does silence on social media ever work for a brand? Shortly after looking at Carnival’s choice to withdraw (temporarily) from social media following the Costa Concordia disaster, international accessories and jewelry retailer Claire’s tried a similar tactic. Faced with accusations of blatantly copying jewelry designs from UK-based independent designer Tatty Devine, Claire’s has chosen to largely ignore criticism flooding in on Facebook and Twitter. Read →
This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
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