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The Age of mCommerce: $31 Billion in Mobile Transactions by 2016

Posted on June 28, 2011 by Tonia Ries | 1 comment

The idea that a mobile phone is used to make phone calls seems almost quaint. Today, smartphones are replacing not just your address book, iPod, videogame console and navigation system–they are crucial shopping tools that help us find the right restaurant, comparison shop and, increasingly, replace our credit cards, too. The worldwide smartphone market grew nearly 20% in the first quarter alone, and developers are rushing to offer brands new realtime options for driving customer engagement and transactions. Some of the latest reports: Read →

Posted in: Blog, Social Media Statistics

Tags: location-based advertising, mCommerce, mobile apps, near field communications, NFC, PayPal, retail, Square

How Converse Got 16 Million Facebook Fans By Doing “Nothing Special”

Posted on May 10, 2011 by John Eckhouse | Post a comment

When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →

Posted in: Blog, Social Media Case Studies

Tags: apparel, community, contest, Converse, Facebook, listening, marketing, New Balance, Nike, retail, shoes, social media marketing, Twitter

Foursquare Users Spend 3.5x More at Radio Shack

Posted on April 13, 2011 by Marissa McNaughton | 22 comments

Radio Shack was scheduled to end a month-long Foursquare promotion yesterday, but instead has chosen to extend the campaign through June. Why is a major national retail chain so smitten with their Foursquare initiative, and has it produced measurable success? At the Ad Age Digital Conference last week, Radio Shack CMO Lee Applbaum said that Foursquare users at Radio Shack were generally spending 3.5 times more than non-Foursquare users. Read →

Posted in: Blog, Social Media Case Studies

Tags: Check-in Offers, demographic, Foursquare, geolocation, Google, Google Latitude, location-based promotions, mobile marketing, Radio Shack, retail, social media marketing

25% of Social Mobile Comments Are Posted In-Store; Interaction With Staff is Most Frequent Topic

Posted on April 7, 2011 by Tonia Ries | Post a comment

25% of social shoppers post comments while in the store

One in 4 shopping-related online comments are posted via a mobile device while consumers are in a store. Of those, the most frequent topic relates to the consumer’s interaction with staff, according to a new study released by social media intelligence vendor ListenLogic, who studied analyzed 16,500 public online and social consumer conversations across the retail and restaurant industries posted during Q1 2011. Read →

Posted in: Blog, Social Media Statistics

Tags: listening, ListenLogic, restaurant, retail, social media analytics, social media intelligence, social mobile shopping

66% of Online Shoppers of Top 40 Retail Sites Use Facebook Regularly

Posted on February 23, 2011 by Marissa McNaughton | 1 comment

Foresee Results: Satisfaction with Top 40 Retailers' Presence on Facebook

A recent report by Foresee Results reveals that although social media was not the primary driver to top retailer websites during the holiday season, the consumers that did arrive at retail sites via a social media interaction were highly likely to purchase those products, especially offline. Just 5% of online holiday shoppers reported being primarily [...] Read →

Posted in: Blog, Social Media Statistics

Tags: Facebook, Foresee Results, LinkedIn, MySpace, online retail, retail, social media, social media marketing, Twitter, Youtube

E-Commerce Site Traffic from Mobile Devices Up 300% From Last Year

Posted on February 23, 2011 by Tonia Ries | 1 comment

Traffic to e-commerce web sites from mobile devices grew by more than 300% year over year, according to an analysis of more than 18 million visits to numerous high-traffic e-commerce websites conducted by SEO technology company Conductor — a huge surge in usage to which marketers and retailers need to pay close attention. Read →

Posted in: Blog, Social Media Statistics

Tags: Android, Conductor, eCommerce, holiday sales, iOS, ipad, iPhone, mobile, retail

Social Shopping: Women Want Coupons; Men Want Info

Posted on January 22, 2011 by Tonia Ries | 1 comment

According to a survey by customer interaction consultancy Empathica, men and women use social media differently. Empathica’s survey, which was reported by Robert H. Levy at ChiefMarketer, found that men were more likely than women to be looking for information when interacting with a retail brand on social platforms (36% of men vs 28% of [...] Read →

Posted in: Blog, Social Media Statistics

Tags: brand recommendations, coupons, customer complaints, Empathica, gender, promotions, retail, social shopping

How Twitter Helps Indian Book Dealer Improve Customer Service

Posted on December 23, 2010 by John Eckhouse | 1 comment

Flipkart is passionate about offering the best customer service in India. Shrinath Navghane (@MrShri), founder of @sm2go, found that out when he tweeted a query to the online book seller. It responded in minutes, but instead of tweeting back in public or asking him to follow the company’s Twitter account so they could DM each [...] Read →

Posted in: Blog, Social Media Case Studies

Tags: bookseller, customer service, Flipkart, retail, Twitter

How Sports Authority's Black Friday Promotion on Foursquare Boosted Traffic

Posted on December 20, 2010 by John Eckhouse | 2 comments

During Black Friday, The Sports Authority gave away $500 gift cards to 20 randomly selected Foursquare users who checked in at one of the company’s stores (it has more than 400 retail outlets). Participants were required to publish the check-in between 10am and 3pm on Twitter to have a chance to win. Before the holiday [...] Read →

Posted in: Blog, Social Media Case Studies

Tags: brands, Facebook, Foursquare, promotion, retail, Twitter

How Top Retailers Used Twitter on Black Friday

Posted on November 30, 2010 by John Eckhouse | 1 comment

ClickZ News looked at Black Friday marketing activity on Twitter by the top 10 department, consumer electronics, and home goods stores and found a variety of activity. While Target made a splash by purchasing the Promoted Trend on Twitter before the big day, other retailers offered a slew of promoted deals – and some were [...] Read →

Posted in: Blog, Social Media Case Studies

Tags: advertising, Black Friday, retail, Twitter

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The Age of mCommerce: $31 Billion in Mobile Transactions by 2016

E-Commerce Site Traffic from Mobile Devices Up 300% From Last Year

How Twitter Helps Indian Book Dealer Improve Customer Service

How Sports Authority's Black Friday Promotion on Foursquare Boosted Traffic

How Top Retailers Used Twitter on Black Friday

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