InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good. The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially Read →
Forrester Analyst Jeremiah Owyang wrote a post collecting social networking stats over at his Web Strategy blog, and it has become a pretty good collection of the latest-available statistics on social media traffic and usage patterns. I’d recommend checking out the full post, in which he details all of his sources and also links to [...] Read →