French wineries have long been the recognized authority for quality and tradition in the wine industry. But their American competitors are the trailblazers when it comes to using social media to engage customers and market their vintages. According to a December 2011 survey on the use of social media in the U.S. and French wine industries, nearly all U.S. and French wineries have an online presence – but U.S. wineries are much more likely to sell wine online, have a blog, and use social media to engage consumers. Read →