Social Media Influence: Games, Trust, Customers and Metrics – #RLTM NY Panel [Best of the Backchannel]

Posted on August 11, 2011 by Tonia Ries | No Comments

Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital. Read →

Posted in: #RLTM Blog, Blog, Insights

Tags: #RLTM NY 11, Ad.ly, Best of the Backchanne, David Armano, Derek Ray, Duleepa “Dups” Wijayawardhana, Empire Avenue, gamification, Gilad Lotan, IBM, Kevin Winterfield, Klout, PeerIndex, Realtime NY 11, social media influence, social media metrics, SocialFlow, Twitter tools

Realtime Customer Service Case Study: @DeltaAssist at #RLTM NY 11 [Best of the Backchannel]

Posted on August 2, 2011 by Tonia Ries | No Comments

Part 15 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Brand From 30,000 Feet,” presented by Allison Ausband, Vice President, Reservation Sales and Customer Care, Delta Air Lines. Read →

Posted in: #RLTM Blog, Blog, Social Media Case Studies

Tags: #RLTM NY 11, airline, Allison Ausband, Best of the Backchannel, customer service, Delta Air Lines, realtime customer service case study, Realtime NY 11, The Realtime Conference, travel, Twitter

How The NHL Uses Passionate Fans to Grow Its Audience – #RLTM NY Case Study [Best of the Backchannel]

Posted on July 27, 2011 by Tonia Ries | No Comments

Part 12 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Hashtag Battles And Other Realtime Plays That Score” with Michael DiLorenzo, The NHL’s Senior Director of Social Media Marketing and Strategy. Read →

Posted in: #RLTM Blog, Blog, Social Media Case Studies

Tags: #RLTM NY 11, audience development, Best of the Backchannel, Realtime NY 11, social media marketing, sports, The NHL, The Realtime Conference

How DonorsChoose.org’s Facebook Integration Increased Donations by $100M – #RLTM NY Case Study [Best of the Backchannel]

Posted on July 25, 2011 by Tonia Ries | No Comments

Part 11 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “From User to Customer: How Good Design Creates Engagement” presented by Oliver Hurst-Hiller, CTO & EVP Product at DonorsChoose.org, who describes how DonorsChoose.org’s Facebook integration drove $100M in donations. Read →

Posted in: #RLTM Blog, Blog

Tags: #RLTM NY 11, Best of the Backchannel, DonorsChoose.org, Facebook API, Facebook integration, non profit, Realtime NY 11, The Realtime Conference

McDonalds Case Study from #RLTM NY 11 [Best of the Backchannel]

Posted on July 21, 2011 by Tonia Ries | 1 Comment

Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →

Posted in: #RLTM Blog, Blog

Tags: #RLTM NY 11, Best of the Backchannel, brand management, customer service, McDonald's, McWinning, PR, Promoted Tweets, Realtime Conference, reputation management, restaurant, Twitter trends

Integrating Email and Social Media: #RLTM NY Session [Best of the Backchannel]

Posted on July 21, 2011 by Tonia Ries | No Comments

Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle.

Read →

Posted in: #RLTM Blog

Tags: #RLTM NY 11, Best of the Backchannel, cotweet, email marketing, ExactTarget, jesse engle, Realtime Conference

CSR and Social Media: How to Do the Right Thing #RLTM NY Panel [Best of the Backchannel]

Posted on July 14, 2011 by Tonia Ries | No Comments

Part 8 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture ideas from the panel titled “CSR and Social Media: The Business Case for Taking a Stand,” with Fenton Senior Vice President Susan McPherson, Yahoo! Director, Business & Human Rights Program Ebele Okobi-Harris, and moderated by Other Than That Founder Cathy Brooks. Special thanks also to Hardee’s Public Relations and Social Media Manager Jenna Petroff, a member of the #RLTM NY audience who agreed to join the panel for an impromptu discussion of her response to the Joplin tornados. Read →

Posted in: #RLTM Blog, Blog

Tags: #RLTM NY 11, Best of the Backchannel, Cathy Brooks, CSR, Fenton, Hardee's, Realtime NY, shoes, transparency, Yahoo

Bravotv Case Study from #RLTM NY 11 [Best of the Backchannel]

Posted on July 8, 2011 by Tonia Ries | 1 Comment

Part 6 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets are from the case study titled “Twitter on TV: Will Integrating Realtime Content Get Big Ratings?” The speakers were Bravo Digital Media’s Executive Vice President Lisa Hsia and Wiredset and Trendrr CEO and Founder Mark Ghuneim. Read →

Posted in: #RLTM Blog, Blog, Social Media Case Studies

Tags: #RLTM NY 11, Best of the Backchannel, BravoTV, entertainment, Lisa Hsia, Mark Ghuneim, Realtime Conference, social TV, Trendrr, Tweet Battles, Twitter and TV, Wiredset

PepsiCo Case Study from #RLTM NY 11 [Best of the Backchannel]

Posted on June 30, 2011 by Tonia Ries | No Comments

Part 4 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Future of the Realtime Brand,” presented by Shiv Singh, Head of Digital, PepsiCo Beverages. Read →

Posted in: #RLTM Blog, Blog, Social Media Case Studies

Tags: #RLTM NY 11, Best of the Backchannel, co-creation, crowd sourcing, pepsico, realtime brands, realtime marketing, Shiv Singh, The Realtime Conference

Eventbrite Case Study at #RLTM NY [Best of the Backchannel]

Posted on June 29, 2011 by Tonia Ries | 1 Comment

Part 3 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 1): The Value of Being Liked,” presented by Tamara Mendelsohn, Director of Marketing, Eventbrite. Read →

Posted in: #RLTM Blog, Blog, Social Media Case Studies

Tags: #RLTM NY 11, Best of the Backchannel, Eventbrite, events, Facebook, sales, Tamara Mendelsohn, The Realtime Conference, Twitter, value of sharing

The Realtime Report

Business on the social, mobile and realtime web | #RLTM

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Realtime Customer Service Case Study: @DeltaAssist at #RLTM NY 11 [Best of the Backchannel]

How DonorsChoose.org’s Facebook Integration Increased Donations by $100M – #RLTM NY Case Study [Best of the Backchannel]

McDonalds Case Study from #RLTM NY 11 [Best of the Backchannel]

Integrating Email and Social Media: #RLTM NY Session [Best of the Backchannel]

CSR and Social Media: How to Do the Right Thing #RLTM NY Panel [Best of the Backchannel]

PepsiCo Case Study from #RLTM NY 11 [Best of the Backchannel]

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