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American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

American Apparel Twitter

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog, American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.

Why does Twitter work so well for American Apparel? Read →

Social Networking Stats: 74% of Marketers Now Spend on Facebook Ads, #RLTM Scoreboard

Facebook advertising

A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.” While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering. Read →

39% of SMBs See ROI From Social Media, #RLTM Scoreboard

Social media ranks at bottom for website customer satisfaction

A new survey by Manta of over 1,200 small businesses owners reveals that 39% are seeing a return on investment for social media efforts. While that means over 60% aren’t directly seeing ROI from social media, small businesses are continuing to invest more in social media activities. Read →

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

90% of marketers will increase or maintain spending on SEO, PPC, and SMM.

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. Read →

Klout ROI? Chevy Campaign Nets “1 Confirmed Purchase”

Chevy Volt Campaign Targets Klout Influencers

In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above. The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas. The results? Read →

Top Social Media Business Benefits: Exposure, Traffic and Market Insights

Social Media Examiner

Social Media Examiner has released its fourth annual Social Media Marketing Industry Report, with data based on responses from 3800 marketers. 83% of respondents agreed that social media is “important for their business” — compared to 90% last year. The top business benefit of social media marketing is generating more business exposure, followed by increasing traffic and providing market insights. Read →

Social Media ROI: 24% of Marketers Track Increased Revenues

Social Media ROI

Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →

The 5 Social Media Trends to Watch in 2012

Snippet from The Social Media Monthly January 2012 issue cover - art by Derek Yaniger

Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories to watch in 2012 include the intersection of social, local and mobile, the changing role of marketers, privacy issues, and the elusive social media ROI… Read →

Social Media ROI: Ads Provide a Big Return for KFC

Social Media Ads Pay Off for KFC

KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →

62% of CMOs Believe Social Marketing Will “Eventually” Produce ROI

CMOs on Social Marketing and ROI via Marketing Sherpa

While social media marketing may not currently produce the results that CMO’s are looking for, the majority are confident that it will produce ROI at some point in the future. Marketing Sherpa asked more than 750 CMOs “Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?” Read →

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