A new survey by Manta of over 1,200 small businesses owners reveals that 39% are seeing a return on investment for social media efforts. While that means over 60% aren’t directly seeing ROI from social media, small businesses are continuing to invest more in social media activities. Read →
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US. Read →
In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above. The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas. The results? Read →
Social Media Examiner has released its fourth annual Social Media Marketing Industry Report, with data based on responses from 3800 marketers. 83% of respondents agreed that social media is “important for their business” — compared to 90% last year. The top business benefit of social media marketing is generating more business exposure, followed by increasing traffic and providing market insights. Read →
Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories to watch in 2012 include the intersection of social, local and mobile, the changing role of marketers, privacy issues, and the elusive social media ROI… Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
While social media marketing may not currently produce the results that CMO’s are looking for, the majority are confident that it will produce ROI at some point in the future. Marketing Sherpa asked more than 750 CMOs “Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?” Read →
Social Media Examiner’s Michael Stelzner has released its third annual Social Media Marketing Industry Report, with data based on responses from 3300 marketers. The survey found that the top business benefits of social media marketing are generating more business exposure (88%), increased traffic (72%) and improved search rankings (62%). 72% of marketers who have been using social media for more than 3 years report it had helped them close business. Read →
A survey recently published by eMarketer asks 175 chief marketing officers about their use of social media and what kind of ROI Facebook, Twitter, and LinkedIn are delivering. Facebook was the leader in social media ROI in this survey, despite showing fairly mediocre results: 15.4% of the respondents believed Facebook was delivering “significant ROI,” while 20.6% [...] Read →
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