Most marketers agree that social media provides business value and helps increase brand awareness, according to a fall 2011 survey of 700 marketers worldwide by social media marketing software company Wildfire Interactive. Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories to watch in 2012 include the intersection of social, local and mobile, the changing role of marketers, privacy issues, and the elusive social media ROI… Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
While social media marketing may not currently produce the results that CMO’s are looking for, the majority are confident that it will produce ROI at some point in the future. Marketing Sherpa asked more than 750 CMOs “Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?” Read →
Social Media Examiner’s Michael Stelzner has released its third annual Social Media Marketing Industry Report, with data based on responses from 3300 marketers. The survey found that the top business benefits of social media marketing are generating more business exposure (88%), increased traffic (72%) and improved search rankings (62%). 72% of marketers who have been using social media for more than 3 years report it had helped them close business. Read →
A survey recently published by eMarketer asks 175 chief marketing officers about their use of social media and what kind of ROI Facebook, Twitter, and LinkedIn are delivering. Facebook was the leader in social media ROI in this survey, despite showing fairly mediocre results: 15.4% of the respondents believed Facebook was delivering “significant ROI,” while 20.6% [...] Read →
A Webtrends study of over 11,000 Facebook ad campaigns in the U.S. revealed that when brands advertise via Facebook, the cost to gain one ‘fan’ is $1.07 and climbing. Acquiring fans on Facebook gives brands the ability to reach users in two ways: through each user’s homepage news feed (for free), and through (paid) ads [...] Read →
Social media marketing firm Optimum Exposure has released a survey of 40 business based in Yorkshire, in the U.K. The respondents self-selected to participate in an online survey, so they’re likely to be more internet-savvy than the average Yorkshire business. Still the results provide an interesting look at the results that companies in the [...] Read →
Brain Pop: Real-Time Advertising – Will real-time advertising messages resonate–or do they alienate? Here’s how one ad network claims to deliver real-time ROI for its clients. Presented by Tobias Peggs, CEO, OneRiot, at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
Smart Brief on Social Media has released a report, The State of Social Media for Business, based on research across 6,500 business executives conducted with research firm Summus Limited. The full 145-page study ($389 with a Smart Brief discount) is very rich , but even the executive summary (registration required) has some very interesting data points on [...] Read →