According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news [...] Read →
The McKinsey Global Survey on Web 2.0 in business asked 1,700 executives to rate the value of various Web 2.0 tools in business. 42% said they see a measurable benefit from RSS, 24% more than those who see any benefit from microblogging. Story at ReadWriteWeb. Complete report at McKinsey Quarterly. Read →