Facebook is the #1 social network in 127 of the 137 countries studied by social media analyst Vincenzo Cosenza. His latest World Map of Social Networks (updated every 6 months) shows Facebook dominating most of the globe as the social network of choice. Read →
A new report by eMarketer, “Worldwide Social Network Usage: Market Size and Growth Forecast,” lays out the numbers for social networking growth over the next few years. In 2012, there will be 1.43 billion social network users, a nearly 20% increase over 2011. One out of every five people worldwide will use a social network this year; one in every four will do so in 2014. Read →
Facebook is slowly conquering Europe. While local social networks (many of them looking suspiciously like Facebook) have been quite successful in many European countries, one by one they are falling to Facebook’s international appeal and updated offerings. Read →
In what countries are people spending the most time on social networks? Recently published data by comScore ranks the countries with the highest amount of hours each visitor spent on social networking sites during April 2011. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries. Article in Mashable; full chart at Global Web Index. Read →
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