Part 3 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “Show Me the Money (Part 1): The Value of Being Liked,” presented by Tamara Mendelsohn, Director of Marketing, Eventbrite. Read →
Our friends at WomenCentric have posted another great Realtime Conference video — this one from last year’s TWTRCON NY 10. Pattie Simone interviews Laura Fitton, who shares some fantastic tips for how small businesses, entrepreneurs and executives can use Twitter to find and develop new, qualified business leads. And, Laura is a Twitter business success case study herself, having used Twitter to become the Founder and CEO of oneforty.com, a venture-funded business. Read →
With a little help from a Silicon Valley dad, Facebook‘s global policy manager Jud Hoffman, a group of Girl Scouts managed to sell 400 boxes of Girl Scout cookies in about an hour, according to this story in AdAge. Read →
PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs. The bottom line? Fierko credits the Groupon offer of $14 for [...] Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
Social media marketing firm Optimum Exposure has released a survey of 40 business based in Yorkshire, in the U.K. The respondents self-selected to participate in an online survey, so they’re likely to be more internet-savvy than the average Yorkshire business. Still the results provide an interesting look at the results that companies in the [...] Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
The Associated Press says that while airfares generally are higher these days, last-minute sales that ask you to fly at a moment’s notice are popping up everywhere. And, thanks to Facebook and Twitter, those sales should last all summer, according to the AP’s interview with Rick Seaney of FareCompare.com. Airlines have realized the potential free marketing that [...] Read →
Dell’s Chief Blogger, Lionel Menchaca, recently provided an update on Dell’s three-year-old social media strategy. At first, it was all about connecting and responding to customers and just making social media work. After starting with a blog, Dell moved on to IdeaStorm, then into Twitter and Facebook. It built a Flickr page (which recently passed [...] Read →
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