Ford is experimenting with social media badges, today revealing 44 badges that will “allow fans to identify their interests,” according to Ford’s head of social media, Scott Monty. Known for having a strong social media presence over the past two years, this is Ford’s first time using badges. The hope is that the badges will provide data that can be used to deliver data “as specialized and targeted as possible” on the company’s social site. Read →
Keynote: Business in the Fast Lane. How Ford Motor uses social media to manage its reputation and save millions of marketing dollars. Presented by Scott Monty, Head of Social Media, Ford Motor Company, at TWTRCON SF 10 on November 18, 2010. Watch the 2-part video: Part 1. Watch live video from TWTRCON on Justin.tv Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
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