New data from Outbrain shows that just over 10% of external referrals are from social media sites, lagging significantly behind the 41% of referrals that come from search and nearly 33% from other content sites. Nearly three-quarters of these social media referrals are for news and entertainment stories. Read →
Social media is now the #2 choice for small businesses using online marketing, second only to company websites. As of March 2011, 44% of survey respondents use social media for marketing, 28% use SEO and only 21% use paid search. In addition, more small businesses plan to use social media in their online marketing in 2011 than any other method (other than their company website). Read →
A new study by GroupM Search and comScore analyzes how consumers use search engines and social media before making purchasing decisions. 58% of respondents first turned to search engines to find products, while only 18% went to social media first During the purchase process, 48% of shoppers used a combination of search and social media [...] Read →
On October 6, 2010, Twitter announced in a blog post that it was currently processing: over 1,000 TPS (Tweets per second) 12,000 QPS (queries per sec) over 1 billion queries per day Read →
BtoB and Business.com have released a study, “The Impact of Social Media on Search,” based on an online survey of 464 b2b marketers conducted July 1-16, 2010, designed to find out how marketers are integrating social media with search marketing. According to the survey, 29% of marketers plan to increase their budgets for social media this [...] Read →
A few of the statistics announced at Chirp, the Twitter developer conference, as captured by Audrey Watters of ReadWriteWeb: Twitter now has 105,779,710 registered users 300,000 new users sign up per day Approximately 60% of them are coming from outside the U.S 75% of Twitter traffic comes from third-party applications 60% of all tweets come [...] Read →
On March 11, Foursquare announced the largest number of check-ins in one day, with a record 275,000 individual check-ins. On March 13, with SuperSwarms of Foursquare users congregating in Austin for SXSW, the service announced 347,000 check-ins in one day. Experian Hitwise has released an analysis of Foursquare’s growth to mark the service’s one-year anniversary. [...] Read →
According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites. Using a snapshot of traffic from December, Compete determined that 15% of traffic to major Web portals like [...] Read →
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets. The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would [...] Read →
GroupM Search and comScore Tuesday released the results of a study, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” conducted in tandem with social media agency M80, which find a correlation between the discovery of brands through social media and search behavior, including increased lower-funnel searches and paid search click-through rates [...] Read →