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Consumers Turn To Facebook, Foursquare For Black Friday Deals

Posted on November 25, 2011 by Marissa McNaughton | 2 comments
Retailers Luring Holiday Shoppers In With Social Media Promotions

Retailers are doing everything in their power to increase traffic for Black Friday and Cyber Monday, and many are using social to reach and engage potential shoppers. Customers are turning to Facebook, Twitter and Foursquare to find the best holiday deals, where retailers are offering exclusive deals, interactive quizzes and savings coupons. Retailers are already starting to see their efforts pay off – especially online – as comScore reports holiday retail e-commerce is up 14% from this time last year. Read →

Posted in: Blog, Social Media Campaigns, Social Media Statistics

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The Anatomy of a Social Media Nightmare Averted: Sears and Toot the Dog

Posted on January 10, 2010 by John Eckhouse | 1 comment

Steve Farnsworth’s has published a great crisis response case study at his Digital Marketing Mercenary blog.  He tells the story of Shaunak Dave, the director, multi-channel integration for Sears Hometown Stores.  It begins like this: You are the social media strategist for Sears Hometown Stores. It’s Friday, the end of a long day, at the end of [...] Read →

Posted in: Social Media Case Studies

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