A team of researchers led by Humboldt State University Dr. Monica Stephens of Humboldt State University (HSU) have released the results of a year-long study identifying the geographic origins of hate speech on Twitter in the U.S. Using the Google Maps API, the team has overlaid the data with a county-level analysis to show the distribution of hate speech on Twitter across the country via an interactive map. Read →
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media platforms, according to new research published by customer experience management company Satmetrix. The research shows that 39% of companies have no social media tracking in place at all. But that figure shifts to 51% if you break out B2B companies, compared to 22% of B2C companies. Read →
Laura Fitton of oneforty.com moderates a discussion about real-time tools with panelists Joshua Auerbach, Senior Vice President, betaworks; Ryan Bell, President, Gremln; Dave Hendricks, LiveIntent; Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon; and Michele Dundas Macpherson, MediaFunnel. The panelists speak about their favorite apps (other than their own) in the market right now, with answers including [...] Read →
Researchers at Carnegie Mellon University used simple text analysis methods to look at sentiments expressed in one billion Twitter messages between 2008 and 2009, and found that people’s attitudes on consumer confidence and presidential job approval were similar to the results generated by well-reputed, telephone-conducted public opinion polls, such as those conducted by Reuters, Gallup [...] Read →
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