It’s summer, and according to Pepsi’s latest campaign, “Summer Time is Pepsi Time.” Pepsi launched the Foursquare element of this campaign over July 4th weekend, with a national TV spot encouraging viewers to follow Pepsi on Foursquare and “unlock summer fun.” According to MediaPost, this is the first major CPG brand to put Foursquare in a national TV commercial, and the first time Pepsi will offer a global Foursquare badge. Read →
Part 4 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Future of the Realtime Brand,” presented by Shiv Singh, Head of Digital, PepsiCo Beverages. Read →
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 from 8:00 am until the lunch break: Laura Fitton, Tamara Mendelsohn, Shiv Singh, Bill Brister and Jesse Engle. Read →
NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →
A new study released by social analytics firm Visibli reveals that a Facebook post goes ‘stale’ after about 1 hour and 2o minutes. While this may seem short, it’s at least better than Twitter, where “95% of re-tweets happen in an hour” as reported by AdAge. Visibli looked at the behavior of 200 million Facebook users — approximately one-third of Facebook’s total membership. By tracking the number of “likes” and “comments” that each post received over time, Visibli determined the ‘resiliency’ of each post. Read →
In an interview with ClickZ, Shiv Singh, head of digital at PepsiCo, said the beverages company will do more geo-social marketing in the next year, while also premiering a Refresh Everything iPhone app within the next month. The increased focus on mobile is based on the participation from cell phone users that the company has seen [...] Read →
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