Facebook is becoming a hub for e-commerce, including pop-up stores and now even a Facebook mall, where retailers can offer their products to Facebook’s huge network without customers ever having to leave the site. A study by Adgregate (with the help of Webtrends) looks at how Facebook fan pages are impacting traditional e-commerce sites. According to All Things Digital, Adgregate found that Facebook was “generating a ton of visits” to brands’ Facebook pages, providing an opportunity to convert that traffic into sales.
The study analyzed the unique visits to the websites of 44 of the Fortune 100 as well as their Facebook fan pages. Using data from this base, Adgregate makes a number of conclusions: Read →