A recent study by Knowledge Networks and MediaPost Communications surveyed teen and adult social media users about their reaction to brands and product recommendations on social media. Overall, 37% of respondents trust what friends and family say about a brand or product on social media, while only 10% trust what a stranger says. Half of mobile web users are interacting with social media at some point during the shopping process, 25% of them to check reviews for brands and products. Read →
Shop.org, the online retailing division of the National Retailer Federation, has released a report based on a survey conducted between Sept. 1 and Sept. 27 of 51 online retailers, and a companion consumer survey 2,583 consumers. According to the report, nearly 64% of retailers expect their online sales to increase by at least 15% compared with last [...] Read →
15miles, the local, mobile and social marketing division of TMP Directional Marketing (TMPDM), has released its fourth annual Local Search Usage Study, conducted by comScore in July 2010, based on data from 4,000 online surveys together with observed behaviors of one million consumers who agreed to have their online searches tracked anonymously. The report underscores the [...] Read →
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook [...] Read →