Most small businesses are no stranger to social media marketing, and a recent Constant Contact survey details which social tools small businesses are using, the effectiveness of these tools, and the perceived barriers to social media adoption – with comparisons to a similar survey in spring of 2011. 81% of small businesses reported using social media to market their businesses, up from 73% in spring 2011. Read →
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 in the afternoon: Rick Wion, Ginny Cooper, Michael DiLorenzo, Daniel Gallant, Frank Speiser, Allison Ausband and Jason Harty. Read →
The American Express OPEN “Small Business Monitor” spring 2011 edition found the use of social media networking for online marketing has risen to 35% among US small businesses (less than 100 employees), as reported by eMarketer. 44% of US small businesses now use social media tools ‘to promote their business to new customers’ (up from 39% in Sept 2010) and their efforts focus mainly on the top 3 social networking sites. Read →
Social media is now the #2 choice for small businesses using online marketing, second only to company websites. As of March 2011, 44% of survey respondents use social media for marketing, 28% use SEO and only 21% use paid search. In addition, more small businesses plan to use social media in their online marketing in 2011 than any other method (other than their company website). Read →
Can a small company use social media to compete with much bigger brands? Take a look at Orabrush, Inc., a company of 15 employees that makes a brush/scraper to remove bacteria from your tongue –- not exactly a ‘sexy’ product. By creating a funny and informative YouTube campaign, combined with a Facebook and Twitter presence, [...] Read →
With a little help from a Silicon Valley dad, Facebook‘s global policy manager Jud Hoffman, a group of Girl Scouts managed to sell 400 boxes of Girl Scout cookies in about an hour, according to this story in AdAge. Read →
Social media is providing a great low-cost marketing channel for small businesses in the U.S., according to the latest survey by local business networking site Merchant Circle. 70% of local businesses use Facebook for marketing, up from 50% in the same period the year before* 40% of local businesses use Twitter, up from 32% the [...] Read →
Hear from small businesses and entrepreneurs who have used real-time tools to change the rules in their industries. Panelists: Nic Adler, Owner, The Roxy Theatre | Andrew M. Israel, Editor, AspenSpin.com | Akash Kapoor, Owner, Curry Up Now | Zoe Keating, Musician. Moderators: Harry McCracken, Editor, Technologizer and Tonia Ries, Host, TWTRCON Watch live video from TWTRCON on [...] Read →
Word-of-mouth marketing services provider RatePoint has released an August 2010 survey of more than 150 small businesses, the vast majority five employees and under, about opinions on topics such as social media and online reviews, and found that many small businesses are unsure about the impact of social networking on reaching customers. While 36% of small [...] Read →
The third wave of results from the Small Business Success Index™ (SBSI) sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Nearly one out of five small [...] Read →