Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to eMarketer estimates. While the rate of growth is slowing – down to 40% this year, from 50% last year – it will stay in the double digits through 2014 (with 18%). Read →
One year ago, only 38% of mobile subscribers in the U.S. had smartphones. Today, that number has jumped to 50% and continues to climb. And according to the latest data from Nielsen Wire, these smartphone owners are downloading apps – like crazy. Read →
According to comScore’s newly released overview of mobile gaming across the five leading European markets – France, Germany, Italy, Spain and the UK – the number of smartphone users in these countries playing games (at least once per month) increased 55% since last year. The number of mobile social gamers increased 42% in the last six months. Read →
On average, Canadians spend more time than Americans on social networks. In 2011, Canada had the world’s highest social networking penetration (as a percentage of population). An eMarketer report takes a look at the breakdown of social media demographics and preferences in Canada, where marketers are quickly moving into the social space. Read →
Mobile phones, especially smartphones, are a huge resource for moms – 53% of actually purchased a smartphone “as a result” of becoming a mom. An interview by eMarketer with Mike Fogarty of BabyCenter (an online resource for parents) reveals how moms are using their phones in comparison to regular users, and when they are most likely to be reached by marketers. Read →
Just under half of the total US population will be using the internet via mobile by 2015, according to the latest estimates by eMarketer. This year 97.3 million Americans (31%) will access the internet via their mobile phone at least once per month in 2011, an increase of nearly 25% from last year. By 2015, this number is expected to reach over 156 million. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
A February 2011 survey by Harris Interactive and TRUSTe reveals significant concerns about privacy and data security for US smartphone owners. 38% of US smartphone owners list privacy as their primary concern, while 26% list security as their primary concern. Read →
A new study by Exact Target/CoTweet finds the frequency of email, Facebook and Twitter use among US smartphone owners to be significantly higher than among those without a smartphone. 45% of smartphone owners check their email “constantly” during the day, vs. only 28% of non-smartphone owners. 23% of smartphone owners check Facebook “constantly” vs. only 12% of non-smartphone owners Read →
.
|
