Global executives in senior level positions use their mobiles and tablets most often to get the news, the weather and for navigation (maps/location), according to a new poll from communications company Doremus and the Financial Times, which surveyed over 600 global executives from a mix of industries and company sizes. Read →
Recent data from eMarketer measures current and projected growth of mobile coupon use in the US. Mobile coupon users will nearly double between now and 2013, and use will rise even more dramatically among smartphone owners. Read →
The latest data from comScore measures the popularity of smartphone applications in the US, where over 76.8 million Americans own smartphones as of May 2011 (a 57% increase from the previous year). Weather and social networking are the two most popular categories of smartphone apps. Read →
A new survey by the Interactive Advertising Bureau confirms that mobile advertising platforms are being adopted rapidly by marketers. The most striking data: 72% (nearly three-quarters) of survey respondents are looking to increase their mobile advertising budget over the next two years, and 35% expect to increase mobile ad spending by over 50 percent in that same timeframe. Read →
New data from the Pew Internet Project finds that over one-third of American adults – 35% – own a smartphone. Smartphone ownership is highest among the well-off, the well-educated, the (relatively) young, and non-whites. Fifty-nine percent of adults in households earning $75,000 or more have smartphones, nearly half – 48% – of those with a college degree own smartphones, and 44% of blacks and Latinos are smartphone owners. Read →
A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →
A February 2011 survey by Harris Interactive and TRUSTe reveals significant concerns about privacy and data security for US smartphone owners. 38% of US smartphone owners list privacy as their primary concern, while 26% list security as their primary concern. Read →
New data released yesterday from SlideRocket shows that the growth of mobile presentations has “skyrocketed” in 2011 with a 640% increase. One of every ten presentations is now viewed via mobile device, with Apple products leading the pack as the device of choice. Read →
A new study by Exact Target/CoTweet finds the frequency of email, Facebook and Twitter use among US smartphone owners to be significantly higher than among those without a smartphone. 45% of smartphone owners check their email “constantly” during the day, vs. only 28% of non-smartphone owners. 23% of smartphone owners check Facebook “constantly” vs. only 12% of non-smartphone owners Read →
A new report by the Monitor Institute and the Pew Internet and American Life Project shows how technology is helping civic institutions keep local citizens informed. The findings came from surveys conducted over an 8 month period in San Jose, CA; Philadelphia, PA; and Macon, GA. Overall, a significant number of citizens are using social and mobile [...] Read →
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