American Eagle’s latest campaign for its aerie label is a great example of using mobile to drive traffic to the brand’s social presence. To celebrate reaching 1 million “likes” on Facebook, aerie sent an SMS message with a free shipping offer to encourage even more customers to become fans of the brand on Facebook and to shop on the mobile site. Read →
At the All Things Digital D9 conference Wednesday, Twitter CEO Dick Costolo shared a number of facts about Twitter’s growth and performance as an advertising platform. Here are some highlights, captured by Peter Kafka for All Things D: Read →
CNN has released the results of of a June to August global study into the “power of news and recommendation” (POWNAR). The company surveyed 2300 global respondents, and used “semiotic analysis, neuro-marketing techniques, news tracking and an ad effectiveness survey to demonstrate that shared news drives global uplifts in brand metrics.” According to the survey, [...] Read →
According to a survey released today by e-mail security firm Proofpoint, 33 % of U.S. companies with more than 1,000 employees have people on staff whose primary or exclusive job is to read or otherwise analyze outgoing e-mail messages. 18 % investigated the exposure of confidential company information via video or audio posted to a [...] Read →
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