Manchester United is taking a bold step for a professional sports team on social media: the club is creating a social network for its estimated 660 million fans worldwide, aiming to engage fans and tap into Asian markets. Read →
When you’re the fifth major league team in town, it can be difficult to draw fans. That’s where social media comes in for the Philadelphia Union, a Major League Soccer team. The team has built up more than 81,000 followers on Facebook and nearly 20,000 for its @PhilaUnion handle on Twitter in just two years. Read →
