89% of CMOs Say Social Data Has Influenced Their Decisions

Posted on October 3, 2012 by Marissa McNaughton | 1 Comment

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Read →

Posted in: Social Media Statistics

Tags: Bazaarvoice, chief marketing officer, CMO, CMO study, marketing, social business, social data

#RLTM Realtime NY 11 Presentations Part 1

Posted on June 10, 2011 by Tonia Ries | No Comments

This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 from 8:00 am until the lunch break: Laura Fitton, Tamara Mendelsohn, Shiv Singh, Bill Brister and Jesse Engle. Read →