Pinterest is the hot new social media platform for brands. So how can a company get the word out to fans and customers that they have a presence on the social media “pinboard”? For Lowe’s, the answer was easy: use Facebook. Read →
Now the No.2 ranked social networking site – as of June 2011 – LinkedIn has a highly engaged, profession-focused audience, according to new research from Lab42. Based on a survey of LinkedIn users in July 2011, the data reveals that 32% of users check the site several times a week, and more than a third – 35% – check the site daily. Read →
While social media marketing may not currently produce the results that CMO’s are looking for, the majority are confident that it will produce ROI at some point in the future. Marketing Sherpa asked more than 750 CMOs “Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI) at budget time?” Read →
