Social media engagement during the Super Bowl last Sunday topped that of any major televised event, according to data from several social activity tracking firms. Largely from mobile devices, millions of people were checking in, posting, liking, or making comments or mentions about the game.
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Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. For the first time, the report also broke out spending on native social advertising vs. display social advertising. Read →
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
Global social media revenues will increase from $11.8 billion in 2011 to $16.9 billion in 2012 – that’s a 43% increase – according to a new report from Gartner. Advertising is largest contributor to overall social media revenue, followed by social gaming. Also check out this week’s #RLTM Scoreboard for the latest social networking stats. Read →
Australian ranks fourth worldwide in social media penetration – with 44% of the population using social media – and businesses are rapidly moving to engage consumers in this space. A new report by The Australian Interactive Media Industry Association looks at social media use among Australian businesses and consumers. Read →
The best-performing advertising categories on Facebook are the worst-performing on Twitter, and vice-versa, according to new research from Washington Post Co. subsidiary and social media marketing firm SocialCode. Read →
What is more important for social media marketers – having a presence on social sites, or advertising in social space? A report from Microsoft Advertising and Advertiser Perceptions asked this question to social media marketers around the world, in regards to both Facebook and Twitter. On Facebook…. Read →
Twitter has announced that they will begin streaming promoted tweets in the timeline itself. At #RLTM Realtime NY 11, I moderated a really interesting panel discussion that included Steve Klabnik, the founder of rstat.us, an open-source service that clones the basic functionality of Twitter with a non-commercial and distributed system, who believes that “Twitter is too important to be owned by Twitter.” Read →
eMarketer expects Twitter to earn $150 million in revenues this year, the vast majority of which will come from the US. This represents a substantial increase over the company’s 2010 revenues of $45 million. eMarketer forecasts that by 2012, Twitter revenues will reach $250 million, passing MySpace in revenue generated. Read →
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