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More Better Data: DataSift Launches Open Source, Embeddable Visual Query Builder

DataSift Query Builder

We all know that we’re drowning in data. We need better, smarter tools to sift through the data in realtime, analyze it, and deliver useful insights. And we need to integrate all of that intelligence with the other tools we use to manage our business, our customer relationships, and our marketing campaigns.

That’s why DataSift has introduced a new Query Builder tool designed to get us one step closer to better access to the data that matters. The tool’s slick visual interface makes it easy to quickly filter the various data sources available through DataSift–everything from Amazon reviews to the full Twitter firehose to YouTube comments. Read →

AOL Uses Social Media Analytics To Drive Support For TOMS #WithoutShoes Campaign

AOL uses social media analytics to drive fan participation in a campaign

TOMS Shoes recently launched its annual “One Day Without Shoes” campaign – meant to show the impact a pair of shoes can have on a child’s life – with a strong emphasis on social media by encouraging supporters to share their experiences with the #withoutshoes hashtag. AOL partnered with TOMS to help drum up online buzz before the event, and used social media analytics to rally consumers and as a way of sharing results. Read →

New Gremln Social Media Management Platform Includes Integrated ROI Analytics

Gremln Social Media Management Platform Includes Integrated ROI Analytics

HootSuite and PeopleBrowsr have a new competitor: Gremln formally launched its social media management platform this week, and it includes several unusual features that you may want to check out. In addition to being a feature-rich, user-friendly integrated management, scheduling and collaboration platform, Gremln offers some unique analytics features that let you track your social media activity directly to a web site landing page. Read →

25% of Social Mobile Comments Are Posted In-Store; Interaction With Staff is Most Frequent Topic

25% of social shoppers post comments while in the store

One in 4 shopping-related online comments are posted via a mobile device while consumers are in a store. Of those, the most frequent topic relates to the consumer’s interaction with staff, according to a new study released by social media intelligence vendor ListenLogic, who studied analyzed 16,500 public online and social consumer conversations across the retail and restaurant industries posted during Q1 2011. Read →

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