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Fan-Powered PicCollage Contest Drives Impressive Engagement for Starbucks

PicCollage mobile icon

Bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. Take a look at a recent case study involving a user-generated contest on PicCollage, a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Read →

How the Nuyorican Poets Cafe Used Social Media Marketing to Double Annual Revenues – #RLTM NY Case Study [Best of the Backchannel]

Nuyorican Poets Cafe logo

Part 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe. Read →

Do You, You…Tweet Like We Do? What AT&T Can Learn From Peter Frampton

AT&T logo

When social media efforts miss the point: guest blogger Anne Weiskopf attends a Peter Frampton show where sponsor AT&T is attempting to encourage concert-goers to tweet to their Twitter wall. Concert attendees ask: “What is Twitter and why should I sign up for an account?” and “How does AT&T make money off of getting me to twitter?” Read →

WATCH: Southwest Airlines Case Study

Airlines in Real Time: Southwest Airlines is using the real-time web to sell tickets and keep passengers happy. Linda Rutherford, Vice President of Communication and Strategic Outreach, Southwest Airlines, tells us how. Recorded at TWTRCON SF 10 on Nov. 18, 2010. Watch live video from TWTRCON on Read →

Loopt Promotion Results in Fifth-Highest Revenue Day for Virgin America


TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful. On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos.  To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one […] Read →

FreshBerry and Camille's Use 15x Increase in Digital Engagement to Get Out the Vote

Freshberry Smoothie

SmartBlog’s Megan Conniff has published an interview with David Rutkauskas, the founder, president and CEO of Beautiful Brands International, who is responsible for the successful launch of worldwide, franchised restaurant brands, including Camille’s Sidewalk Café and FreshBerry Frozen Yogurt Cafe. Rutkauskas reports that, in the last 90 days, Freshberry has increased its Twitter followers from […] Read →

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