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84% Say Company Leaders on Social Media Provide A Competitive Edge

Does Having Leadership on Social Media Set Your Company Ahead?

Does having a company leader on social media give that company a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Read →

Facebook Fail: Chapstick Turns Discussion Into Disaster

Chapstick Deletes Fan Posts, Creates Social Media Disaster on Facebook

How should a brand react during a social media crisis? There’s no ‘one’ right answer, but repeatedly deleting Facebook comments from fans (and others) got Chapstick into some seriously hot water this week. Read →

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